How To Get Sponsored On Facebook

If you lot create Facebook Sponsored Stories, y'all are undoubtedly running highly effective and relevant advertising while saving yourself time and money.

If y'all aren't, well… y'all aren't. You're undoubtedly wasting that valuable aforementioned fourth dimension and money. No i wants that.

The "Sponsored Story" is an driveling and misunderstood phrase that has long been used interchangeably — and incorrectly — with all forms of Facebook advert. The truth is that this is a specific type of advertisement.

While there is a very simple thread connecting them, at that place are also many different types of Sponsored Stories. Many that you've likely never used before.

The purpose of this post is to explain what Sponsored Stories are, the types available, why they are valuable and how you can outset creating them today.

What Are Sponsored Stories?

Let's start by breaking this phrase up into the two separate parts and ascertain them independently.

Sponsored = Advertizing
Stories = Created when a user interacts with another user, Page, place or app

Stories are generated when a user likes a Page; likes, comments on or shares a postal service; checks in to a concern; claims an Offer; answers a Question; uses an app; or RSVPs to an Event.

Y'all see endless organic stories in your News Feed or Ticker every day. When friends interact with other friends and privacy settings permit for you to see information technology, a Story is generated for you. Like stories are generated whenever these friends collaborate with Pages, Places and Apps.

Here's an example of a story that is generated when a friend likes a Folio:

Similar many of the stories you meet in your News Feed, the example higher up is organic. I see it immediately after the activity was taken. In this case, when my friend liked this Page, I immediately saw the story in my News Feed.

While most of these stories are organic, they tin too be promoted to create Sponsored Stories. This assures that friends see a story beyond the short window later it was immediately created.

Types of Sponsored Stories

There are many types of Sponsored Stories. Since Facebook is constantly growing and changing, you can assume this is an incomplete list.

Folio Like: Story generated when a friend likes a Page
Cheque-in: Story generated when a friend checks in to a concern
Wall Mail service: Story generated when a friend posts to a Page wall
Postal service Like: Story generated when a friend likes a Page post
Post Annotate: Story generated when a friend comments on a Page mail service
Mail service Share: Story generated when a friend shares a Page mail
Offer Claim: Story generated when a friend claims an Offer
Question Vote: Story generated when a friend answers a Question
App: Story generated when a friend uses a Facebook app
Event attendee: Story generated when a friend attends an Event
Domain: Story generated when a friend shares a link from a specific domain

So, in that location you go. In that location are 11 different opportunities to create Facebook Sponsored Stories.

Here'southward an example of a Page Like Sponsored Story:

There is little departure between this and the organic Page Similar story shown earlier. The advertizement includes a "Sponsored" characterization. As you can see, the story was created several days agone, but the ad still appears in my News Feed.

Why You Should Create Sponsored Stories

At present let's talk about saving time and money by creating like shooting fish in a barrel and efficient advertising.

Advertisers spend countless hours obsessing over copy and imagery in their ads. If they're doing information technology correctly, they divide test and create dozens of variations to detect what works all-time.

When y'all create Sponsored Stories, however, your options are limited. You're simply promoting the story that a user already generated.

You don't control the imagery. You don't control the re-create.

Fifty-fifty the targeting options are express since simply friends of the user creating the story will see it. Privacy settings apply fifty-fifty when a story is sponsored.

And so the get-go reason you should create Sponsored Stories: They are freaking like shooting fish in a barrel.

The 2nd reason: They are freaking effective.

The reason they're constructive makes a whole lot of sense. Which of these ads would y'all be most likely to click on?

Ad #i: Ad from a company you've never heard of touting its ain product
Ad #ii: Advertisement promoting your friend's interaction with that company or production

I'm pretty sure you lot'd be more likely to click on Ad #ii. And the results back it up.

Sponsored Stories work due to the power of social proof. Your friend liked a page, interacted with a postal service, used an app or attended an result. You should, too!

How to Create Sponsored Stories

Let's go this out of the fashion first: Yeah, yous can create Sponsored Stories with the cocky-serve advertising tool. Just select "Get More Page Likes," "Promote Page Posts" or "See Advanced Options" and Sponsored Stories are automatically generated.

Facebook Sponsored Stories Self Serve Ad Tool

Yous could do this. Only don't.

Instead, you need to use Power Editor, a browser plugin. While it may not be user friendly, y'all take far more control over targeting, placement and bidding when you use Ability Editor. And most of the bang-up new advertizement features and options go in that location first.

When you create an advertisement in Power Editor, simply select "Sponsored Story" from the "Type" drop-down. Then cull which type of Sponsored Story yous're creating.

Information technology's really pretty easy!

How Will You Use Sponsored Stories?

Make no mistake, I dearest Sponsored Stories. I constantly have a Page Like Sponsored Story and a Domain Sponsored Story running. Information technology's a very easy manner to constantly drive a new relevant audience to you.

Do you run Sponsored Stories? What creative ways are you using them? Let me know in the comments below!